Throughout the course of this
semester, we’ve presented online advertising through many different
perspectives. We’d like to wrap up our blog by giving our readers some ideas as
to the direction online advertising will take in the future. We can certainly
expect that online ads will not present themselves in the way they have in the
past. While researching future marketing trends, I noticed that a lot of ads
are presenting themselves in a more subtle manner.
According
to Business Insider, ads are now taking the approach of standing out by blending
in with user content. Take Facebook for example. Have you noticed that ads are
starting to blend in with your Facebook news feed? They no longer show up only on the side bars
of your screen. There have been several times that I am scrolling through my
news feed and have seen an interesting video, I scroll back up, and then I
realize that it’s an advertisement. Companies do this so that we don’t ignore
the post simply because it’s an obnoxious ad. As you’re scrolling through your
friends’ Facebook posts, your eyes are wandering from one thing to another and
you’ve been advertised to without even realizing it.
Mobile ads are also becoming a hot
new trend among advertisers. Today’s era is all about having smart phones and
mobile access anywhere we go. In 2013,
Business insider stated that one out of every five people in the world have a smart
phone and one out of every seventeen have
some sort of tablet. In America alone, 50% of adults have a smartphone. As you
can see, this makes the job of advertising easy for people who are constantly
in contact with the world around us. The majority of people that have a
smartphone have gaming apps. These apps are usually free because the creators
of the app are paid by advertisers to promote their company and or product
through display ads around the parameter of the screen.
A
popular advocate of mobile advertising is Amazon with their line of Kindle
products. Amazon is able to make the Kindle more cost-friendly by allowing
advertisers to place ads on the Kindle that cannot be removed. The consumer has
the option to remove these ads by paying a $20 upcharge for an ad-free product.
This is a very effective way of advertising to the consumer who values price
over inconvenience. The Kindle displays these ads in two prominent locations; the
lock screen and the bottom of the home screen.
In conclusion, advertisers are becoming
very innovative and interactive when it comes to selling their products. What
sorts of advertising trends are you noticing in the online world? Do you think
ads are showing up too often and taking away from our experience while using a
product or service? Do you feel like it is worth the lower price to have ads on
our electronics? What do you expect to see regarding online ads in the future?
Feel free to comment. We’d love to hear your thoughts and opinions!
Online advertisement has come a long way. I recently noticed what you mentioned in you blog about the advertisements as you scroll down your newsfeed. This way of advertising actually worked on me better than would an add on the side of my screen, which I hardly ever pay any attention too. I wouldn't be against having ads on a tablet that I purchased, as long as I knew that I received a good deal which seems to be the case with Kindle tablets. I think ads of the future will try and continue to be more interactive and beautiful-at scale. I recently that Samsung live streamed the launch of the Galaxy S4 to a lot of channels, including ads. By clicking on the ad, you would be moved to the live stream of the launch. I thought that was a pretty interactive way to advertise the S4.
ReplyDeleteI am agree with you mobile advertising most innovative option to market your business brands and services against your targeted clients in any geo region, sex and group.Mobile advertising innovative marketing model reliable for small to large business organizations. It is a big thing for every business promoting their brands increasing sales and services across the globe in any geographical region.
ReplyDeleteI feel like the integration of advertising content with user content is definitely the next step of online advertising. However, I feel that this may have an enormous backlash for the marketing agencies employed. Facebook, as you mentioned, is a great example of advertising content being blended into the news. This works very well for people who will click through to the ad, but I know that many people have actually started to use Facebook less and less, because they are uncomfortable with the way they are being marketed to (and the intelligence the ads are tailored with). I feel that when generated content and targeted advertisements become indistinguishable, many people will balk at the idea of using a specific content stream.
ReplyDeleteIt was just released that Facebook's revenue was tripled in the first quarter this year. Facebook mobile accounted for most of the revenue, with 59% of advertising being mobile advertising. There are a few applications you can download to block the spam on your Facebook newsfeed. I am very hesitant to use the application, due to the threat of online security. This leads me to believe that some consumers would like to control the amount of advertising they see.
ReplyDeleteI have a first generation Kindle device from Amazon. I inherited it from my Mother, who decided to upgrade. I was very confused to see the ad dimly lit on the lock screen. I would have paid the $20 uncharged if I knew it would eliminate the ads. Although the device is exactly the same as the non-ad version, it still felt cheaper to me.